Asahi cuts full-year forecast on weak consumer sentiment, durable goods demand

Asahi Co., Ltd. announced a downward revision to its full-year financial results forecast for the fiscal year ending February 20, 2026, citing weakened consumer sentiment and a notable decline in demand for durable goods, including bicycles. The revised forecast, disclosed on December 22, 2025, now anticipates net sales of 81,000 million yen, down from the previously announced 85,800 million yen. Operating profit is projected to be 4,230 million yen (previously 5,620 million yen), ordinary profit 4,410 million yen (previously 5,750 million yen), and profit 2,640 million yen (previously 3,650 million yen).

The company noted that demand recovery remains limited, and challenging market conditions are expected to persist into the fourth quarter. The revision reflects a significant percentage decrease across all profit metrics, with operating profit down 24.7%, ordinary profit down 23.3%, and profit down 27.7% from previous projections.

Despite these revisions, Asahi reported that its OMO (Online Merges with Offline) strategy has resulted in e-commerce sales increasing to 11,583 million yen in the nine months ended November 20, 2025, with an e-commerce conversion rate of 18.5%, exceeding the target of 16.9%. The company aims to mitigate the impact through strengthened CRM, additional sales initiatives, enhanced reuse business, and new services.