Belluna sees strong hotel and wine sales offset apparel decline in November

Belluna Co., Ltd. announced its consolidated monthly sales growth for November 2025, revealing a total of JPY 19,061 million, a slight decrease of 0.04% compared to the previous year. This flat performance was largely influenced by strong growth in the Hotel and Wine segments, offsetting declines in Apparel & Goods. The Hotel business saw sales increase by 44% to JPY 3,150 million, driven by the acquisition of "Hotel Zuiho" and "Akiu Grand Hotel," as well as continued strong performance in Sapporo and better-than-expected results in the Osaka area post-Expo.

The Wine business also experienced significant growth, with sales up 18% to JPY 980 million, attributed to successful new customer acquisition through its EC channel. Cumulatively, for the period of April 2025 to November 2025, the Hotel segment's sales increased by 38%, reaching JPY 23,542 million, while the Wine segment grew by 10% to JPY 6,453 million.

Conversely, the Apparel & Goods business recorded a 12% decline in sales to JPY 7,554 million, due to a strategic shift towards profitability by curbing print circulation. The Cosmetics & Health Food segment also saw a 25% decrease in sales for November. Despite these challenges, the overall consolidated cumulative sales from April to November 2025 reached JPY 137,722 million, an increase of 4% over the previous year.