Aeon Fantasy sees strong November sales driven by promotions, new stores

Aeon Fantasy reported a strong November for its fiscal year ending February 2026, with domestic net sales reaching 5,997 million yen, a 114.7% increase year-on-year. This performance was boosted by Black Friday campaigns, including discounts on medals and "all-you-can-grab" promotions for prizes. Novelty items like "Monchhichi" and Black Friday-themed "Hello Kitty" merchandise also contributed significantly to sales, exceeding initial plans.

The company's domestic existing stores saw a 102.1% sales increase (after working day adjustment) in November. Total sales for amusement machines, merchandise, and amusement facilities also posted strong year-on-year growth. Cumulative sales for the period from March to November 2025 reached 108.6% of the previous year, with existing stores at 105.8% (after working day adjustment).

In November, Aeon Fantasy expanded its footprint by opening 13 new stores in Japan, including new "Toys Spot Palo" capsule toy and "Prize Spot Palo" prize specialty stores at Mitsui Outlet Park Okazaki, marking the company's first ventures into Mitsui Fudosan Group's commercial facilities. Additionally, "Nobikko Jumbo" expanded into the Kanto region. As of November 30, 2025, the company operates 788 domestic stores, reflecting 82 openings and 47 closures during the fiscal year.