Matsuya reports mixed November sales, domestic spending up

Matsuya's November 2025 monthly sales report reveals a 2.2% year-on-year decrease in total sales and a 0.1% decline in customer traffic. The Ginza Store experienced a 1.2% sales decrease and a 1.0% drop in customer traffic. The Asakusa Store saw a significant 22.7% sales decline despite a 1.6% increase in customer traffic.

Despite the overall dip, domestic customer sales at the Ginza Store surged by 9.5% year-on-year, significantly contributing to the store's performance. This growth helped mitigate a 15% reduction in duty-free sales, which now accounts for 37% of the Ginza Store's total sales, down approximately 10 percentage points from the previous month.

Merchandise categories showed varied results, with "Total household goods" leading growth at 22.7% for Matsuya overall and 24.2% for the Ginza Store. "Restaurant & cafes" also saw positive growth at 2.9% and 2.0% respectively. Conversely, "Services, Other" experienced a sharp decline of 46.3% for Matsuya and 48.8% for the Ginza Store, while "Accessories" decreased by 14.1% and 14.3% respectively.