Yamaha Motor revises shareholder perks, boosts long-term incentives

Yamaha Motor Co., Ltd. announced a partial revision to its shareholder benefit program, effective from the year-end benefit for the fiscal year ending December 31, 2026. The updated program will exclude shareholders with less than one year of tenure from year-end benefits. Conversely, long-term shareholders holding shares for three years or more will see an increase in reward points, with the highest tier (3,000 shares or more) receiving 6,000 points, up from the current 5,000 points. Shareholders with one to less than three years of tenure will receive points ranging from 1,000 to 4,000 depending on the number of shares held. The current system, which applies to the fiscal year ending December 31, 2025, includes all shareholders with 100 shares or more, regardless of tenure.

In addition to these changes, Yamaha Motor will discontinue its interim shareholder benefit, which currently offers a company calendar to shareholders holding 3,000 shares or more as of June 30 each year. This change begins from the interim period ending June 30, 2026. The company determines shareholding periods annually on December 31, requiring continuous registration under the same shareholder number and a minimum of 100 shares for eligibility.

Separately, Yamaha Motor also operates a free Fan Club for shareholders holding 100 shares or more, offering various benefits such as plant tours, product experiences, and event tickets. This club, established in 2018, aims to deepen shareholder engagement and is unaffected by the changes to the shareholder benefit program.