Open House subsidiary Pressance to change name, boost brand image

Open House Group Co., Ltd. announced on November 28, 2025, that its consolidated subsidiary, Pressance Corporation, will change its trade name to "Pressance Co., Ltd." This change, aimed at enhancing brand image and boosting corporate value, is contingent upon the approval of a partial amendment to Pressance's Articles of Incorporation at its Ordinary General Meeting of Shareholders, scheduled for December 19, 2025. The new trade name is expected to become effective on April 1, 2026.

Pressance Corporation, currently headquartered in Osaka and led by president and chief executive Masanori Harada, has a robust business portfolio including the development and sale of new condominiums, buying, selling, and brokerage of condominiums and development sites, as well as lease and property management services. The subsidiary also engages in real estate planning, consulting, research, and other general real estate transactions.

With a capital of JPY 7,886 million, this rebranding reflects a strategic move by the Open House Group to strengthen its subsidiary's market presence. Ryosuke Fukuoka, president and chief executive of Open House Group, and Kotaro Wakatabi, senior managing director and chief financial officer, oversaw the announcement.