Sumitomo Rubber renames global units under Dunlop brand

Sumitomo Rubber Industries, Ltd. announced on November 27, 2025, a significant rebranding initiative for several consolidated subsidiaries, aligning them with the Dunlop brand. This move follows the company’s acquisition of Dunlop trademark rights for four-wheel tires in Europe, North America, and Oceania in January 2025, and its "R.I.S.E. 2035" corporate strategy to center future business on the Dunlop brand.

Effective January 2026 (February 2026 for the Middle East), subsidiaries in Europe, North America, Australia, Latin America, the Middle East, Taiwan, and the UK will adopt the Dunlop name. For example, Falken Tyre Europe GmbH will become Dunlop Tyre Europe GmbH, and Sumitomo Rubber North America, Inc. will be renamed Dunlop Tires North America, Inc.

Other changes include Sumitomo Rubber Australia Pty. Ltd. becoming Dunlop Tyre Australia Pty. Ltd., Sumitomo Rubber Latin America Limitada becoming Dunlop Latin America ltda, and Srixon Sports Europe Ltd. changing to Dunlop Golf Europe Ltd. Kuo-chu Rubber Co., Ltd. will become Dunlop Taiwan CO., LTD., and Sumitomo Rubber Middle East FZE will be renamed Dunlop Tyre Middle East FZE. These changes aim to enhance the global value of the Dunlop brand across all customer touchpoints.