Softcreate Holdings considers majority stake in MGRe platform owner Meguri

Softcreate Holdings Corp. has signed a basic agreement to consider acquiring an 80% stake in Meguri Corporation, a Tokyo-based company specializing in the development and operation of the "MGRe" application marketing platform. This move aims to enhance Softcreate's EC solution business, expanding service offerings and strengthening its channel base for greater profitability.

Meguri, established on June 1, 2007, with a capital of 100,000,000 yen, develops and operates the "MGRe" platform, a hybrid system that supports mobile app development, operation, and analysis. It integrates customer data from physical and online stores to facilitate one-to-one marketing and promote OMO (Online Merges with Offline) initiatives for retailers and manufacturers.

The acquisition consideration is currently undergoing due diligence, with further details regarding Meguri's financial performance and management expected upon the signing of the stock transfer agreement. Softcreate Holdings' consolidated subsidiary, ecbeing corp., already has a capital relationship with Meguri.