Aeon Fantasy sees strong October sales, new store concepts drive growth

Aeon Fantasy reported a 10.1% year-on-year increase in domestic sales for October 2025, reaching JPY5,646m. This contributed to a cumulative total of 107.9% for the period of March to October 2025. This growth was driven by amusement machine sales at 109.1% and product sales at 114.8% for October. Existing outlets saw an overall sales increase of 6.0%, reaching 106.0% after working day adjustment. The company attributes part of this success to popular seasonal events like the Halloween parade across 233 stores, and exclusive prize game items from popular franchises.

During October, Aeon Fantasy expanded its domestic footprint by opening nine new stores, including two "Chikyu no Niwa" and two "Molly Fantasy" locations, bringing the total domestic store count to 777. A notable addition is "Crane Yokocho Kiwami," a new prize specialty store targeting homemakers with daily necessities and food products, offering a new shopping experience.

Internationally, overseas subsidiaries reported a total sales growth rate of 95.9% for September and 93.2% for October 2025 compared to the previous year, with ASEAN total sales at 93.1% and 89.7% for the respective months. The cumulative overseas total from March to October 2025 stands at 94.8% of the previous year's performance.