Matsuya's October sales decline, Ginza store underperforms

Matsuya reported an overall sales decline of 7.4% year-on-year for October 2025, accompanied by a 2.1% drop in customer traffic. The Ginza Store experienced a more pronounced decrease in sales at 7.6% and customer traffic at 3.9%. In contrast, the Asakusa Store showed no change in sales and a positive increase in customer traffic of 1.2%.

Matsuya's year-on-year sales performance has been negative since February, with the largest decline of 25.7% in July. August and September saw slight recoveries before October's 2.1% drop. The Ginza Store mirrored this trend, with its steepest decline in July at 26.3% and October's 3.9%. Asakusa Store, however, recorded its largest monthly decline in January at 38.4%, recovering to 0.0% in October.

Among merchandise categories for Matsuya, clothing performed well, with "Other Clothing" up 26.1% and "Children's Clothing" up 22.3%, contributing to a "Clothing Total" increase of 5.9%. However, "Accessories" (down 7.3%), "Total household goods" (down 16.2%), "Total foods" (down 1.9%), "Restaurant & cafes" (down 4.8%), and "Services, Other" (down 2.8%) all saw declines, pulling down the overall sales figure.