Sanrio revises Q2 FY2026 earnings, boosts full-year forecast

Sanrio Company has corrected its "Financial Results Materials for the Second Quarter of the Fiscal Year Ending March 2026," initially released on November 5, 2025. The corrections primarily impact sales figures for Q1 and Q2 FY2026 within the Japan segment, along with adjusted operating profit and SG&A for Q4 FY2026. For Q1 FY2026, Japan segment sales (Other) are corrected from 263 million yen to 225 million yen. For Q2 FY2026, Japan segment sales (Other) are corrected from 275 million yen to 261 million yen. Additionally, SG&A for Q4 FY2026 is updated from 21,221 million yen to 21,291 million yen, and adjusted operating profit for Q4 FY2026 is revised from 13,789 million yen to 13,750 million yen.

The company's updated full-year forecast for FY3/2026 now projects sales of 184,300 million yen and operating profit of 70,200 million yen, an increase from the previously announced 168,800 million yen and 67,300 million yen, respectively. This upward revision reflects strong first-half performance and anticipated continued domestic growth, despite increased marketing investments and potential impacts from U.S. tariff policies. Sanrio's long-term vision, "Increasing the number of people who smile," remains central, with strategic investments in exposure, fan engagement touchpoints, and IP platform development.

Key initiatives include the "Hello Kitty" Hollywood film slated for release on July 21, 2028, and expanded collaborations like the "Chiikawa x Sanrio Characters" product line. Sanrio is also investing in digital platforms, such as VR streaming, to deepen fan engagement and aims to reach over 100 million users within the next decade. These efforts underscore Sanrio's commitment to sustained growth and global IP expansion, leveraging both traditional and new media to reinforce its brand presence.