Sanrio raises profit outlook, boosts dividend, adjusts bond conversion price

Sanrio Company, Ltd. has revised its consolidated earnings forecasts for the fiscal year ending March 31, 2026, upward due to stronger-than-expected first-half performance, particularly in product sales and licensing in Japan. Net sales are now projected at JPY 184,300m, up from JPY 168,800m. Operating profit is forecast to be JPY 70,200m, an increase from JPY 67,300m, while ordinary profit is expected to reach JPY 71,300m, up from JPY 68,000m. Profit attributable to owners of parent is revised to JPY 49,400m, an increase from JPY 47,500m.

In line with the improved outlook, Sanrio’s board of directors approved an interim dividend of JPY 31 per share for the period ended September 30, 2025, an increase of JPY 1 from the previous forecast of JPY 30. This dividend increase triggered an adjustment to the conversion price for the Zero Coupon Convertible Bonds due 2028, which was lowered from JPY 2,545.2 to JPY 2,539.4, effective October 1, 2025.

The positive performance was attributed to successful global strategies for various Sanrio characters, collaborations related to Expo 2025 Osaka Kansai, and strong momentum in key markets like North America and China.