GMO Product Platform acquires GMO PlayAd, expanding research business

On October 20, 2025, GMO Product Platform resolved to acquire all shares of GMO PlayAd Inc., making it a consolidated subsidiary effective November 1, 2025. Concurrently, GMO PlayAd Inc. will acquire the PlayAd business from GMO NIKKO Inc.

This acquisition aims to leverage GMO Research & AI Inc.'s expertise in the marketing research market and customer base, facilitating the transformation of the PlayAd business's "Depth X byGMO" service into a more recurring revenue model. GMO PlayAd Inc. reported sales of approximately 116 million yen (excluding tax) for the fiscal year ending December 2024. As of June 30, 2025, its assets included trade receivables of 13 million yen and software of 9 million yen, while liabilities amounted to trade payables of 3 million yen and other current liabilities of 14 million yen.

The acquisition price for the PlayAd business remains undisclosed but will be settled in cash, determined through negotiations based on third-party valuation reports and future revenue projections. GMO Product Platform anticipates a minor impact on its consolidated financial results for the fiscal year ending December 2025.