FilingReader Intelligence

Kaihan partners with Birdman for Barcelona football tournament

October 17, 2025 at 12:03 PM UTCBy FilingReader AI

Kaihan Co. has entered a business consignment agreement with Birdman Inc. for the operation, planning, and PR advertising of the "Kaihan CUP 2025 @Barcelona," an international football tournament scheduled for December 6-7, 2025, in Barcelona, Spain. This initiative is part of Kaihan's newly launched "Sea Sail Project," which encompasses sports event management and the retail of sports equipment, original food, and beverages. The consignment fee for this agreement is approximately JPY 86 million, covering consignment and PR expenses. This funding aligns with a portion of the capital raised through a third-party allotment of new shares and the issuance of new share warrants, as disclosed on May 22, 2025.

Birdman Inc. will handle various aspects of the event, including overall operation, planning, PR, and marketing. Their responsibilities include managing event logistics, creating event programs, selecting guest participants and overseas teams, designing the event logo, live streaming, and content production. Birdman will also be in charge of securing sponsors, developing products, and promoting sales. This collaboration aims to leverage Birdman's extensive experience in brand strategy and creative capabilities within the entertainment sector to create an enhanced customer experience and foster international sports exchange.

The decision was made during a Board of Directors meeting on October 17, 2025, with all directors of Kaihan Co., excluding Yoshikawa Motohiro (who also serves as a director for Birdman Inc.), unanimously approving the agreement. Yoshikawa abstained from discussions and voting due to a conflict of interest. The agreement is contingent on approval from Birdman Inc.'s Board of Directors, also scheduled for October 17, 2025. Kaihan anticipates that this agreement will not alter its previously disclosed consolidated financial forecasts for the fiscal year ending March 2026.

This report was generated by FilingReader's AI system from regulatory filings and company disclosures. To request a correction, contact editorial@filingreader.com

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