Hakuhodo DY Holdings reaffirms tender offer for Digital Holdings

Hakuhodo DY Holdings is proceeding with its tender offer for Digital Holdings common shares and share options, which commenced on September 12, 2025, and is set to conclude on October 28, 2025. This reaffirmation comes as Digital Holdings' market price has consistently traded above the tender offer price of JPY 1,970 per share since the offer began.

The tender offer aims to integrate Digital Holdings into Hakuhodo DY Group, anticipating several synergistic effects. These include strengthening digital marketing capabilities through expanded LTVM strategies, enhancing new account acquisition, and broadening customer value by combining Hakuhodo DY Group's diverse marketing functions with Digital Holdings' digital advertising expertise.

The acquisition is also expected to expand the customer base by addressing previously underserved segments and achieve sustainable cost optimization through shared knowledge, operational efficiencies, and joint R&D in AI and automation technologies. The offer price was determined after extensive negotiations with Digital Holdings' special committee and major shareholders.