Matsuya's Ginza flagship drives September sales rebound

Matsuya Co., Ltd. announced its September 2025 sales report, showing a 2.4% increase in sales at its Ginza main store compared to the previous year, despite a 5.6% decrease in visitor numbers. The Asakusa store posted a 4.7% sales growth, even with a 3.0% drop in visitors.

The Ginza main store's sales growth in September marks a positive turnaround after several months of declines, including a -25.7% low in July. Domestic customer sales, excluding tax-exempt sales, saw a substantial 9.1% increase, attributed to various sales and visitor promotion strategies. Luxury brands, a strength of the Ginza store, experienced an 11% rise, and women's apparel recorded a 2% increase. Tax-exempt sales, while down 7.5% year-on-year, showed a recovery trend, representing 37.5% of the Ginza store's total sales.

Looking at product categories for the Ginza main store, significant growth was seen in electronics (232.3%), miscellaneous goods (22.7%), and services/other (38.9%). However, categories such as furniture (-40.0%), household goods total (-12.1%), and personal items (-7.4%) saw declines. Matsuya anticipates further recovery in tax-exempt sales, especially with the influx of Chinese tourists during the October National Day holiday. The next sales report for October 2025 is scheduled for release on November 4th.