MTG to reacquire Kirala, boosting wellness and beauty portfolio

MTG Co., Ltd. announced its decision on October 3, 2025, to acquire all outstanding shares of Kirala Co., Ltd., making it a wholly-owned subsidiary. Kirala, which separated from MTG in March 2020, offers a range of lifestyle services, including the "STELLA BEAUTE" beauty device brand and the "Toki" natural water brand, which has secured adoption by "SUGALABO V," a restaurant co-located with Louis Vuitton, starting April 2025.

The acquisition, valued at JPY 3,912 million for 3,600,100 shares, is expected to generate significant synergies. MTG plans to integrate Kirala’s natural water into new cosmetic and hair care products, and leverage Kirala’s offerings in its hotel business. Kirala's financial performance has improved significantly since its independence, with net assets of JPY 29,228 thousand, total assets of JPY 1,625,698 thousand, and revenue of JPY 2,442,168 thousand as of September 2024.

The transaction is scheduled for execution on October 7, 2025. While the immediate impact on MTG's consolidated earnings is anticipated to be minor, the company expects the acquisition to accelerate product development and enhance the value of existing products within its portfolio.