Zojirushi establishes South Korea sales subsidiary, targets 2030 growth

Zojirushi Corporation announced the establishment of a new sales subsidiary, Zojirushi Korea Corporation, effective October 1, 2025, with operations scheduled to commence in April 2026. This follows the opening of a Seoul branch office in December 2023, which generated approximately JPY 1.3 bn in net sales for FY2024 from stainless-steel products and humidifiers. The new subsidiary, 100% owned by Zojirushi, aims to strengthen sales, marketing, and after-sales services, projecting an increase in net sales to JPY 3.6 bn by FY22030.

The establishment is expected to have a minor impact on Zojirushi's consolidated financial results for the fiscal year ending November 20, 2025. This strategic expansion aligns with the company's current financial performance, which saw net sales increase by JPY 1,951m (3.0% year-on-year) to JPY 67,687m for the nine months ended August 20, 2025, driven by strong domestic sales.

For the fiscal year ending November 20, 2025, Zojirushi maintains its revised forecast, anticipating net sales of JPY 90,000m and operating profit of JPY 7,000m. The company's dividend policy targets a consolidated payout ratio of 50% or higher.