Def Consulting shifts treasury strategy, pivots from bitcoin to ethereum

Def Consulting announced on September 17, 2025, that its board of directors decided to transition its treasury asset strategy from bitcoin to ethereum. This move, effective immediately, follows the company's August 25, 2025, announcement regarding its digital asset treasury business. The company stated this shift aims to maximize shareholder value, citing the rapidly evolving market, competitive landscape, and the high future potential of the ethereum economic sphere.

The company's primary reasons for this strategic change are threefold: establishing first-mover advantage in the domestic market, recognizing ethereum's role as a "value-creating economic sphere" rather than merely a "store of value," and anticipating increased institutional investor capital inflow into the ethereum market, particularly following the approval of spot ETFs in the United States. Def Consulting believes ethereum, as "digital oil" powering the next-generation internet economy, offers immense growth potential.

Def Consulting plans to gradually acquire ethereum using disciplined methods like dollar-cost averaging and manage these assets under the highest security standards. A portion of the acquired ETH will be utilized for staking to generate stable yields, aiming to build a more robust revenue base beyond just capital gains from value appreciation. The company will provide timely and transparent updates on its ETH acquisition progress and other developments via timely disclosures and its corporate website.