Amagasa diversifies into recycled oil and acquires sports brand affiliate

Amagasa's subsidiary, JELLY BEANS Group, is launching a recycled heavy oil refinery business to create a sustainable energy circulation system. This initiative focuses on collecting domestic waste oil, including high-disposal-cost marine waste oil, and transforming it into non-fossil fuel. The service covers oil collection, analysis, processing, and the sale of regenerated heavy oil, aiming to reduce CO2 emissions and enhance regional economies by leveraging "urban oil fields."

In a separate strategic move, Amagasa, through JELLY BEANS Group, announced the acquisition of 361Sports Japan, making it a 100% subsidiary. This acquisition is projected to improve profit margins by approximately 15% through streamlined procurement and logistics. Plans include expanding sales channels via wholesale, direct stores, e-commerce, and mall partnerships, with a new 361° store opening in November 2025.

The acquisition also involves significant promotional activities, including ambassador contracts with basketball players Yuichi Ikeda and Keiichi Hasegawa, influencer marketing, collaborations with NBA players, and sponsorships for sports events like the 3x3 EXE Premier, RIZIN, and the 2026 Asian Games. The roadmap for 361Sports Japan includes early expansion of domestic sales, IP collaborations, and eventual entry into the Chinese and other Asian markets by Q1 2028.