Belluna reports strong August sales driven by hotel and property growth

Belluna Co., Ltd. announced its preliminary monthly net sales for August 2025, reporting a consolidated group sales increase of +7% year-on-year, totaling 14,006 million yen. The hotel business was a key driver, with sales reaching 3,752 million yen, marking a +35% year-on-year increase, primarily due to strong performance in the Sapporo and Osaka areas. The property segment also contributed positively, with sales of 4,422 million yen, up +34% year-on-year.

In contrast, the apparel and miscellaneous goods business experienced a decline, with sales of 2,836 million yen, down -8% year-on-year. This was attributed to reduced print media circulation and the discontinuation of mall services. The wine business, however, saw a +5% increase, reaching 613 million yen, boosted by new customer acquisition through EC channels.

The cumulative sales for the period of April 2025 to August 2025 show consolidated net sales of 80,829 million yen, a +2% increase year-on-year. The "Property" segment recorded cumulative sales of 17,164 million yen, an increase of +34%, while the "Apparel and miscellaneous goods" segment saw cumulative sales of 27,946 million yen, a -9% decrease.