Kaihan subsidiary to launch K-Beauty business in Japan with new entity

Kaihan Co. announced that its consolidated subsidiary, Kaihan Medical, will establish a new sub-subsidiary named K-Beauty Japan. This venture is in partnership with the K-Beauty Industry Association, a Korean government-certified organization. Kaihan Medical will hold a 51% stake, with the K-Beauty Industry Association holding 49%. The new entity, with capital of 100 million yen, is scheduled for establishment on October 1, 2025, and will focus on selling cosmetics and general merchandise, as well as organizing events.

K-Beauty Japan’s primary activity will be exclusive K-Beauty exhibitions in department stores across Japan, targeting customers interested in Korean beauty. The first event is planned for October 23-27, 2025, at Keisei Department Store in Mito, Ibaraki Prefecture, featuring approximately 100 Korean beauty, aesthetic, and cosmetic companies. Subsequent exhibitions are planned, with the second in March 2026.

Kaihan Medical will contribute 510,000 yen for the sub-subsidiary’s establishment and an additional 50 million yen by March 2026 for initial exhibition costs and working capital. Furthermore, Kaihan Medical plans to invest in a new Korean entity, "K-Beauty Korea" (tentative name), to develop a platform for direct purchases of products from exhibiting companies, with an investment of 250 million yen by March 2027.