Macbee Planet sees Q1 revenue rise, operating profit drops on higher ad costs

Macbee Planet announced its Q1 FY04/2026 consolidated financial results, with revenue increasing by 10.6% year-on-year to JPY 12,780 million. Despite this, operating profit decreased by 41.1% to JPY 754 million, and profit attributable to owners of the parent fell by 38.7% to JPY 505 million, primarily due to rising advertising costs in the Lending & Card industry. The company attributes its overall revenue near target to strong performance in the Medical industry offsetting unexpected increases in advertising costs and seasonal declines in Human Talent.

The company's mid-term business plan, introduced in September 2024, aims for JPY 70 bn in net sales and JPY 7.5 bn in operating profit by FY04/2027 through strategies including a "Shift to next-gen internet ad model" and "Integration of PR and acquisition." For FY04/2026, Macbee Planet forecasts full-year revenue of JPY 61,000 million and operating profit of JPY 5,600 million, expecting recovery in the second half driven by new media partnerships and expansion in financial and insurance sectors.

Regarding cash dividends, Macbee Planet has a forecast of JPY 55.00 per share for the year-end FY04/2026, with no revisions from the most recently announced forecast. The company also addressed an uncollectible loan, noting the full amount was already recorded as an allowance for doubtful accounts in FY04/2024, thus having no negative impact on financial results from HY04/2026 onwards.