Matsuya's August sales surge 8.0% driven by strong domestic demand

Matsuya's August 2025 sales increased by 8.0%, despite a 1.9% decline in customer traffic. The Ginza Store recorded an 8.5% sales increase, even with a 2.2% drop in customer traffic, while the Asakusa Store saw a 3.4% sales decrease and a 1.1% decline in customer traffic. This marks a positive shift for Matsuya's overall performance, contrasting with several months of year-on-year decreases.

The strong August performance at the Ginza Store was attributed to a 25.3% increase in domestic customer sales, despite a 9.4% decrease in tax-exempt sales, which represent 45.2% of the store’s total. Key growth drivers included cosmetics (up 6.2%), luxury brands (up 12.3%), and women's clothing (up 2.0%).

Merchandise categories also showed varied performance, with Services, Other leading with an 82.7% increase, followed by Children's Clothing at 31.0%. Other notable increases were in Total general goods (32.9%), Total foods (7.1%), and Household goods (6.2%). In contrast, Accessories saw a 14.5% decrease, and Furniture a 14.8% decrease.