Joyful Honda unveils three-year growth plan targeting profitability boost

Joyful Honda’s new Medium-Term Management Plan, effective from the fiscal year ending June 2026 through June 2028, targets net sales of JPY 150 to JPY 160 bn, an EBITDA Margin of 11.0% or more, and ROE of 8.0% or more. The company's basic policy for this period includes deepening existing businesses, exploring new initiatives, investing in intellectual capital, and continuing ESG management. Strategic initiatives include expanding the store network with 20-30 new specialty stores, implementing an analog-based digital strategy, and strengthening synergies between its home center and reform businesses.

The plan also highlights a product focus strategy centered on national brands and pricing, alongside aggressive M&A to expand expertise and market reach. Financially, Joyful Honda anticipates cash-out exceeding cash-in, with growth investments projected at JPY 26 to JPY 31 bn and total cash-out between JPY 40 to JPY 48 bn. The company aims to raise its Dividend on Equity (DOE) ratio to 4.0% or more starting with the interim dividend for the fiscal year ending June 2026, maintaining a progressive dividend policy. Share buybacks will continue to improve capital efficiency and EPS.