Asics raises 2025 forecast, eyes 2026 mid-term plan targets a year early

Asics Corporation announced a significant revision to its consolidated business results forecast for the fiscal year ending December 31, 2025. The company now projects net sales of 800.0 billion yen, up from the previous forecast of 780.0 billion yen. Operating profit is also expected to rise to 136.0 billion yen, a substantial increase from the prior 120.0 billion yen estimate, resulting in an operating margin of 17.0% (previously 15.4%).

This positive revision indicates that Asics expects to achieve all financial targets set in its "Mid-Term Plan 2026" a year ahead of schedule. These targets include an operating profit of over 130.0 billion yen, an operating margin exceeding 17.0%, and a return on assets (ROA) of approximately 15.0%. The company attributes this performance to current strong results and anticipated further growth.

Looking ahead, Asics plans to officially announce its next Mid-Term Plan, which will conclude in fiscal year 2029, during the fourth quarter of 2026. This announcement will follow a resolution by the board of directors, as the company continues initiatives to strengthen its position as a Global Integrated Enterprise, focusing on brand experience and operational excellence.