Asics sees strong Onitsuka Tiger sales, boosted by inbound tourism

Asics Corporation (TSE:7936) today announced robust net sales figures for the second quarter of the fiscal year ending December 31, 2025, driven by strong performance in both overall Japanese net sales and specifically within the Onitsuka Tiger brand. Net sales in Japan reached JPY50.5 billion for the first quarter and JPY51.1 billion for the second quarter, with the latter showing a 28.4% increase compared to the same period last year. Onitsuka Tiger's net sales in Japan saw even more impressive gains, jumping to JPY13.1 billion in the first quarter and JPY17.6 billion in the second, marking a 78.9% rise year-over-year. A key contributor to this growth was the significant increase in sales to inbound tourists, which surged to JPY7.8 billion for the first quarter and JPY11.1 billion for the second. The increased numbers of tourists doubled sales over last year with an approximate 104.3% in growth, according to preliminary data.