Asahi's Q1 sales climb amid strategic shift, investments in growth

Asahi, a leading bicycle retailer, announced its non-consolidated financial results for the three months ended May 20, 2025, reporting a slight increase in net sales to ¥27,104 million, up 0.6% year-over-year. The company attributes this growth to its strategic focus on strengthening OMO (Online Merges with Offline) initiatives and responding to heightened consumer interest in electric-assist bicycles.