Kao's Q1 profit surges, reaffirms full-year outlook amid strategic shifts

Kao Corporation (TSE:4452) reported a strong start to fiscal year 2025, with first-quarter results exceeding internal plans and demonstrating smooth progress toward its "K27" mid-term plan. Net sales reached JPY389.9 billion, a 6.6% increase year-over-year, while operating income surged 41.9% to JPY31.2 billion. This growth was fueled by successful cost management, strategic marketing investments, and a notable recovery in the cosmetics business.