B-R 31 Ice Cream achieves record first quarter sales

B-R 31 Ice Cream (TSE:2268) today announced record-breaking results for the first quarter of the fiscal year ending December 2025, with sales reaching JPY 6.585 billion, an 18.4% increase year-over-year. Operating profit soared to JPY 420 million, up 54.0%, while net income attributable to the parent company's shareholders increased by 48.7% to JPY 242 million. This performance was largely attributed to increased retail sales. The company highlighted its brand power initiatives, including successful collaborations and strategic marketing, as key drivers. Furthermore, digital initiatives like the "31Club" membership app and the roll-out of mobile ordering also contributed significantly. The company also reported that it has 1,473 sales locations in both domestic and overseas markets. The outlook for the full fiscal year ending December 2025 remains unchanged.