Nojima completes Street Holdings acquisition, expands marketing capabilities

Nojima Corporation (TSE:7419) announced the completion of its acquisition of Street Holdings, Inc. (Street HD) through a wholly-owned subsidiary. This was accomplished through the acquisition of shares from BCPE Ocean Cayman, L.P., Maruta Creative Partners Inc., and Sojitz Corporation, thereby making BCJ-59 Corporation and its subsidiary, Street HD, subsidiaries of Nojima. While the operational and customer-facing aspects of Street HD will remain unchanged, Nojima aims to leverage Street HD's expertise in direct marketing and digital transformation to bolster sales promotion activities across the Nojima Group. The company intends to cultivate a consistent advertising strategy from planning to analysis of effectiveness, improving overall customer satisfaction. The impact of this acquisition on Nojima's fiscal year ending March 31, 2025, is under evaluation, with further disclosures to follow if a revision to business performance forecast or other relevant matters arise.