Sanrio raises full-year forecasts, boosts dividend on strong performance

Sanrio Company (TSE:8136) has revised its full-year consolidated earnings forecast for the fiscal year ending March 31, 2025, citing robust sales driven by its Hello Kitty 50th-anniversary initiatives and effective cross-character promotions. The company now projects sales of ¥140.5 billion, up from the previous estimate of ¥130.6 billion, with operating profit increasing to ¥51.2 billion from ¥41 billion. Net profit attributable to owners of the parent is now projected at ¥40.5 billion.