Luzhou Laojiao Q3 revenue falls, company announces cultural park investment

Luzhou Laojiao Co. Ltd. reported a 4.84% year-on-year decrease in operating revenues for Q1-Q3 2025, reaching 23.13 bn yuan. Net profits attributable to shareholders also fell by 7.17% to 10.76 bn yuan. Total assets as of September 30, 2025, were 65.50 bn yuan, a 4.15% decline from December 31, 2024. The company's total common shareholders stood at 161,212.

The company's board of directors approved an investment in the Luzhou Laojiao Historical and Cultural Industrial Park and Sichuan Chinese Baijiu Museum Project. This initiative, with a total investment of approximately 14.78 bn yuan and a construction period of 50 months, aims to enhance the brand's influence and systematically showcase Chinese baijiu history and culture. Funding for the project will come from the company's self-raised capital.

Changes in key financial data included a decrease in held-for-trading financial assets by 984.56 m yuan due to reduced wealth management product purchases and redemptions, and an increase in prepayment by 38.68 m yuan due to higher advertising prepayments to suppliers. The company also saw a decrease in financial expenses by 143.08 m yuan due to lower bond interest and reclassified bill discounting expenses.