Luzhou Laojiao sees H1 2025 revenue dip amid market shifts

Luzhou Laojiao Co., Ltd. reported operating revenue of 16.454 bn yuan for H1 2025, a decrease of 2.67% year-on-year from 16.905 bn yuan in H1 2024. Net profit attributable to shareholders of the listed company also saw a decline of 4.54% to 7.663 bn yuan, down from 8.028 bn yuan in the prior period. Total assets grew by 2.72% to 70.190 bn yuan as of June 30, 2025.

The company's primary focus in H1 2025 included a "Hundred Cities Program" for market expansion, advancing its "East China Strategy 2.0," and deepening cross-industry cooperation in "Special Channels." Efforts were also made to optimize consumer operations through themed marketing campaigns and premium experiential events. Digital marketing was upgraded across the entire chain with the nationwide rollout of the "Five Codes in One" product and the launch of a dealer portal system.

Baijiu sales accounted for 99.66% of total revenue, totaling 16.397 bn yuan, a 2.62% year-on-year decrease. Mid- and high-end baijiu contributed 15.048 bn yuan, experiencing a slight dip of 1.09%, while other baijiu products fell by 16.96% to 1.350 bn yuan. The company maintains a "dual brands, three product series, and major single products" strategy, with its National Cellar 1573 series being a key high-end product.