Sichuan Changhong addresses market challenges, outlines H1 2025 performance

Sichuan Changhong Electric Company hosted its 2025 half-year performance briefing on September 8, 2025, via the Shanghai Stock Exchange's online roadshow platform. Company representatives, including chairman Liu Jiang and general manager Yang Jin, addressed investor questions within the scope of information disclosure.

Key discussions included the decline in gross profit margin during the first half of 2025. This was attributed to increased procurement costs for core components like LCD panels and chips due to geopolitical factors and supply chain restructuring, along with high tariffs impacting global trade. The company reported approximately 757,100 ordinary shareholders as of June 30, 2025.

To improve performance amidst a challenging real estate market and intense competition in the home appliance sector, Sichuan Changhong plans to maintain strategic focus, prioritize user experience, and enhance core competitiveness. The company's strategy for the latter half of 2025 emphasizes "risk response, seizing opportunities, strengthening foundations, improving quality and efficiency, and integrating innovation for development" to boost competitive advantages, optimize operational efficiency, and cultivate new growth drivers.