Moller forecasts strong Norwegian car market, 99% EV passenger sales by 2026

Harald A. Moller AS projects a total new car market of 170,000 passenger vehicles and 29,000 commercial vehicles in Norway for 2026. The company anticipates electric vehicles (EVs) will comprise 99% of new passenger car sales, with a 60% EV share in the commercial vehicle market. Chief executive Ulf Tore Hekneby noted satisfaction that the market is not expected to be a record year, attributing a more gradual sales distribution to recent political agreements on EV VAT implementation.

Moller, importer of Volkswagen, Audi, Skoda, and CUPRA, aims to achieve a 75% EV share within its own Volkswagen Commercial Vehicles segment. The company has been a key driver in Norway's EV transition, making Volkswagen passenger cars fully electric in Norway from January 1, 2024. They advocate for a "2035-goal" to phase out fossil-fuel cars from Norwegian roads, requiring a healthy new car market.

Upcoming EV models, including new electric small cars from Volkswagen (ID. Polo), Skoda, and CUPRA, as well as new Audi EVs, are expected to strengthen Moller's market position in 2026. Volkswagen Commercial Vehicles recently surpassed its 2016 registration record, with ID. Buzz Cargo leading the charge in commercial vehicle electrification.