IDEX Biometrics unveils India's first RuPay biometric payment card

IDEX Biometrics, in partnership with Hitachi Payment Services and Airtel Payments Bank, has unveiled India's inaugural RuPay biometric payment card at the Global Fintech Fest in Mumbai. This solution integrates IDEX Pay technology, enabling fingerprint authentication as a second factor for digital transactions. The launch aligns with the Reserve Bank of India's (RBI) recent regulatory update permitting biometric authentication for digital payments.

The biometric RuPay card is currently undergoing pilot testing, with all partners aiming for a swift market launch. CEO Anders Storbråten highlighted the RBI's September AFA update as a pivotal moment for the Indian payments industry, positioning IDEX to lead the adoption of biometric payment cards across RuPay, Visa, and Mastercard networks.

This initiative underscores IDEX Biometrics' commitment to the RuPay ecosystem and advancing India's rapidly expanding card payments market.