Me Today posts annual loss as King Honey enters receivership

Me Today Limited reported a net loss after tax of NZ$6.02 million for the year ended June 30, 2025, an improvement from NZ$11.276 million in the prior year. Total group revenue was NZ$7.454 million, up from NZ$5.032 million in FY24, with Me Today branded products contributing NZ$3.842 million. Despite revenue growth, the company faced an operating EBITDA loss of NZ$4.76 million.

A key event was the receivership and liquidation of King Honey Holdings Limited and King Honey Limited on July 27, 2025. This decision, driven by challenging market conditions in the Manuka honey sector and funding difficulties, is expected to result in a gain on disposal of approximately NZ$4.2 million for Me Today in the 2026 financial year due to the removal of King Honey's net liabilities.

The company plans a capital raise in October 2025, targeting NZ$2.6 million through a one-for-one rights issue at 6 cents per share, with founding shareholders underwriting NZ$1.5 million. Me Today continues to focus on growth in New Zealand, alongside targeted international expansion in China, USA, Japan, UAE, and Ireland, supported by new product development and increased marketing.