Genesis Energy consolidates retail brands to streamline operations
Genesis Energy (NZX:GNE) announced plans to consolidate its retail operations under the Genesis brand, absorbing Frank and Ecotricity. The move, expected to streamline customer service, technology, and back-office functions, is part of the company’s Gen35 strategy to provide a simpler retail offer and support the transition to renewable energy. Ecotricity became fully-owned by Genesis in November 2024. The Frank brand will be integrated into the Genesis offering between June and September 2025, with customers offered the chance to transfer. The consolidation aims to enable faster deployment of capabilities like data analytics and AI, supporting a more agile and customer-centric business model as New Zealand progresses toward net zero 2050.
This report was generated by FilingReader's AI system from regulatory filings and company disclosures. To request a correction, contact editorial@filingreader.com
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