Titan launches new lab grown diamond brand 'beYon' in Mumbai

Titan Company Limited announced the launch of its new lab grown diamond (LGD) brand, "beYon - from the House of Titan," with an exclusive retail store opening in Mumbai on December 29, 2025. This new venture aims to cater to women's adornment needs across lifestyle categories, extending beyond traditional watches, perfumes, sarees, and handbags.

The "beYon" brand will offer a curated range of LGD jewelry, marking Titan's entry into this rapidly emerging segment. Following the Mumbai launch, the company plans to expand its presence by adding more stores in both Mumbai and Delhi in the near future. The announcement was made on December 26, 2025.