Bikaji Foods unveils new logo, eyes modernity and global expansion

Bikaji Foods International Limited, India's third-largest ethnic snacks company, announced on December 22, 2025, the unveiling of a new brand logo. This initiative, part of a "transformation initiative," celebrates the company's "enduring legacy" while signaling a "new chapter in its journey towards modernity and global growth." The announcement was made to both BSE Limited and the National Stock Exchange of India Ltd.

The new logo, inspired by Rajasthani heritage, features a distinctive royal shield symbolizing trust and pride, with an upper curve evoking a traditional Rajasthani turban and fluid lines mirroring golden sand dunes. This updated visual identity aims to strengthen Bikaji's connection with loyal consumers, appeal to new generations, and reflect its commitment to authenticity and quality, as it expands across domestic and international markets.

Deepak Agarwal, managing director, emphasized that the new logo is a blend of tradition and modernity, gearing up for 2026. Neha Rao, vice president - marketing, noted that the modernized logo and packaging system will help Bikaji stand out, appeal to younger consumers, and signal superior quality while retaining traditional flavor. Bikaji Foods operates in 28 states and 7 union territories in India and exports products to 43 international countries, with product categories including bhujia, namkeen, packaged sweets, papad, and western snacks.