Bajaj Consumer Care appoints new chief marketing officer, Sanath Pulikkal resigns

Bajaj Consumer Care Limited has announced the appointment of Aditya Singh as its new chief marketing officer, effective December 22, 2025. This decision was approved by the board of directors following a recommendation from the nomination, remuneration and corporate governance committee. Singh brings over two decades of experience in marketing and business leadership across the FMCG and media sectors, with previous roles at Marico, Star India, Kellogg's, L'Oréal, Wipro Consumer Care, Bharti Tele-Ventures, and the UB Group.

Concurrently, Sanath Pulikkal has resigned from his position as chief marketing officer due to personal reasons. His resignation has been accepted, and he will be relieved from his duties by the close of business hours on March 31, 2026, in accordance with his appointment letter and the stipulated three-month notice period. This transition period is designed to facilitate a smooth handover of responsibilities.

The company's board acknowledged Pulikkal's resignation letter dated December 19, 2025. The company will ensure a proper handover to the new chief marketing officer, Singh, who holds a PGDBM in marketing from Fore School of Management and a Bachelor of Commerce (Honours) from Bhawanipur College, University of Calcutta.