Ramco Cements' "hard worker" brand wins twin golds at ET Brand Equity Shark Awards

Ramco Cements Limited's "Hard Worker" brand was recognized with twin Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter, an event celebrating marketing excellence across Southern India. The awards were presented on December 5, 2025, in Chennai, highlighting the brand's effective communication strategy, rooted in cultural relevance and insight-driven campaigns addressing real-world construction challenges.

The "Hard Worker" campaigns were honored under the Campaign Brilliance categories for their television and digital media communication. The brand received a gold in the TV marketing campaign category for its "Hard Worker Eco Plaster" film and another gold in the humour-based / meme marketing campaign category for the combined "Hard Worker Eco Plaster" and "Hard Worker Tile Fix" films. These awards underscore the brand's success in simplifying complex on-site decisions and engaging the construction ecosystem through relatable language.

According to A.V. Dharmakrishnan, chief executive of Ramco Cements, the "Hard Worker" brand is a natural extension of the company's philosophy of understanding and addressing on-site challenges, aiming to set benchmarks in the construction chemicals category. Balaji K. Moorthy, executive director – marketing, added that the awards validate the brand's authentic voice and creative direction, which champions the hard work of the construction community.