Bartronics rebrands to ASMS, expands into agri-tech and rural commerce

Bartronics India Limited announced a comprehensive strategic transformation, including renaming the company to Avio Smart Market Stack Limited (ASMS), subject to regulatory approvals. This change aims to establish a national, omni-format digital and physical ecosystem for India’s rural economy. The board also approved engaging a national brand ambassador to lead farmer-focused outreach and drive Avio platform adoption in key agricultural regions.

The company plans a major expansion of its Smart Agri Store franchise model, which will serve as an on-ground extension of its digital marketplace, integrating agri-inputs, advisory services, and digital onboarding. Bartronics also intends to strengthen governance by adding directors with sectoral expertise, launching a new corporate website within two to three days, and progressing with Project Avio, including a multilingual Avio Agritech mobile application.

Additionally, the board approved borrowing up to INR 250 crores and entering a material related party transaction with Kinex India Private Limited to borrow INR 100 crores, both subject to shareholder approval. The company also unveiled a new logo and appointed NSDL for remote e-voting and Shaik Ibraheem as scrutineer for the postal ballot process.