Honasa Consumer acquires Reginald Men, enters men's personal care market

Honasa Consumer Limited has acquired BTM Ventures Pvt Ltd, the parent company of Reginald Men, marking its entry into the men's personal care category. The acquisition involves Honasa securing a 95% stake in Reginald Men via a secondary purchase for an enterprise value of INR 195 crore, with the remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria. Reginald Men, founded in August 2022, generated a top line of INR 70+ crore with nearly 25% EBITDA in the last twelve-month period (Nov’24-Oct'25).

This acquisition strengthens Honasa's presence in the South Indian market, where Reginald Men derives most of its revenue. It also enhances Honasa's portfolio in focus categories such as sunscreen and serums. The acquisition aligns with Honasa's long-term vision to shape India's beauty and personal care landscape, leveraging Reginald Men's strong brand resonance and consumer insights within the men's segment.