TCC Concept completes Pepperfry acquisition, strengthens e-commerce presence

TCC Concept Limited has completed its acquisition of Pepperfry Limited, securing a 98.75% stake on a fully diluted basis as of December 10, 2025. This follows initial intimations in October and December. The company noted an additional 9.66% stake was acquired on December 10, 2025. The acquisition aims to bolster TCC Concept's position in the e-commerce and digital marketplace, leveraging Pepperfry's established furniture and home goods platform.

The total cost of acquiring this 9.66% stake amounted to Rs. 65,21,02,098.32. The consideration involved both a share swap and cash. TCC Concept issued 1,168,751 equity shares in exchange for a 9.49% stake in Pepperfry and paid Rs. 3,906 in cash for a 0.17% stake. No governmental or regulatory approvals were required beyond an in-principle approval from BSE Limited for a Preferential Issue and approval from company members.

Pepperfry Limited, incorporated on July 25, 2011, is an online marketplace for home décor and furniture, reporting a turnover of Rs. 164.18 Crores for FY 2025. The acquisition is not a related party transaction.