Firstsource named global leader in generative AI services

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, announced on December 4, 2025, that it has been recognized as a global leader in Generative AI Services by the ISG Provider Lens® 2025 Generative AI Services Study. This acknowledgment positions Firstsource as a leader in both the Strategy & Consulting Services and Development & Deployment Services quadrants for midsize companies. The recognition highlights the company's capability to deliver scalable, responsible, and production-grade Generative AI solutions globally.

The ISG report emphasized Firstsource's integrated end-to-end approach, which combines domain maturity, AI innovation, and robust enterprise-grade orchestration. This approach assists enterprises in transitioning from pilot programs to industrialized adoption of Generative AI. The company's modular Generative AI platforms, including its HealthTech platform and AI Coach, are noted for enabling clients to validate, co-design, and rapidly scale Generative AI use cases, particularly within regulated industries.

Hasit Trivedi, chief digital & AI officer at Firstsource, stated that the recognition reflects the company's efforts to make Generative AI real, responsible, and scalable through its differentiated Agentic AI approach. Gowtham Kumar Sampath, assistant director and principal analyst at ISG, further commented on Firstsource's leadership in verticalized Generative AI consulting, attributing it to internal solution maturity, co-creation models, and outcome-driven frameworks. This reinforces Firstsource's evolution towards an AI-native operating model, integrating Generative AI, governance, and deep-domain expertise for adaptive, production-ready solutions.