United Breweries launches Heineken Silver in New Delhi

United Breweries Limited (UBL) has announced the launch of Heineken Silver in New Delhi, effective November 25, 2025. This move aligns with a broader strategy to expand Heineken's presence in India and cater to growing consumer preferences for international premium mild beers. The product, described as a premium mild lager with a crisp, refreshing taste and smooth finish, will initially be available exclusively in New Delhi.

The launch is aimed at Delhi's young, energetic, and social demographic, with Heineken Silver designed for easy enjoyment without compromising on flavor. The new offering will be available at various price points: INR 155 for a 330ml bottle, INR 180 for a 500ml can, and INR 305 for a 650ml bottle. This introduction is a significant step for UBL, a part of the HEINEKEN Company and India's largest beer manufacturer, in further strengthening its premium beer category portfolio.