Firstsource named digital operations leader by ISG Provider Lens

Firstsource Solutions Limited (FSL) has been recognized as a 'Leader' in Digital Operations in the ISG Provider Lens® 2025 – Contact Center – Customer Experience Services Quadrant Report. This acknowledgment validates Firstsource's strategy to transform contact center and customer experience operations.

Key highlights include Firstsource's UnBPO™ framework, deep domain expertise, strategic investments, global delivery expansion, and AI & analytics innovation. The report also recognized the company's Agentic AI Studio and expanded partner ecosystem as enablers for modular workflows and rapid market capabilities, positioning Firstsource as a Rising Star in Intelligent Agent Experience and Intelligent CX.

Firstsource's approach, combining AI-first, modular architectures with deep domain expertise, aims to deliver measurable business outcomes and future-ready CX solutions. This recognition underscores the company’s broader business strategy to leverage BPaaS platforms, AI, analytics, and Centers of Excellence to enhance customer experience.