Kwality Wall's New CEO Details Ice Cream Market Dominance Plan

Kwality Wall's (India) Limited (KWIL) has outlined a comprehensive strategy to accelerate growth and strengthen its position as a leading ice cream company in India. The company, already the second-largest player by retail RSP value, plans to achieve this through strategic pivots, a strong snacking portfolio, global brand access, and innovative formats and technology. The Indian ice cream market is projected to grow from $2.6 bn in 2025 to $4.4 bn by 2030, with KWIL aiming to grow ahead of the market.

KWIL's strategy includes expanding its distribution footprint with more than 200,000 cabinets and trikes across India and introducing three more global brands. The company also focuses on enhancing profitability through superior per unit realization, premiumization, and procurement productivity. Operational efficiencies are expected from unlocking savings in conversion and distribution costs, and leveraging fixed costs through better absorption and technology deployment. Investment in cabinet expansion and regionalizing manufacturing lines will drive capacity and productivity.

The company's value creation framework targets significant EBITDA expansion and improved free cash flow, with a goal to deliver organic sales growth ahead of the market and EBITDA expansion from 2026 onwards. KWIL also announced a professional leadership team, supported by an upgraded frontline organization.